Growing a Logistics Powerhouse
- Information Architecture
From the beginning, ITS Logistics has prided itself on being a small, locally owned business. Since its debut in 1999, ITS has provided customers creative solutions for all of their logistics needs including expedited fleet, warehousing and distribution services as well as nationwide multi-modal freight brokerage. It is, in other words, so much more than just a trucking company.
Over the course of three years, ITS nearly tripled in size, driving home the need for a comprehensive marketing strategy. They turned to Noble Studios for our expertise in digital design and development. Our mission was to help them make sense of and manage the chaos that usually accompanies the sort of professional growth spurt they’d experienced.
ITS sought a new website along with a broader digital marketing strategy that would help support the company’s vision as it continued to grow. The site would serve the twin purposes of attracting both new clients across the West and potential new employees.
Starting with a 360-degree strategic overview, Noble Studios dug into ITS’s web analytics, SEO and social media performance. Add in a brand refresh as well as a complete website overhaul, and ITS Logistics was well on its way to becoming a national competitor in the third-party logistics space.