The California Dream is Alive
The University of California is a vast network of 18 separate institutions, each with its own communications team. So, to present a single, unified message through one website was just the sort of challenge we embrace.
As the economic downturn threatened budgets, UC leaders realized pulling together all of the individual campus’s information would be impossible without an improved website.
UC staff research showed few people were aware of the role the system plays on a national scale. Noble’s goal was to transform UC’s new brand message into an engaging digital experience. With a new direction, the website highlights a wide range of UC related stories, statistics and research. It serves as a comprehensive resource for prospective students, alumni and media outlets to keep updated on the reach, impact and expertise of the entire UC system.