We put ourselves in the shoes of regionally competitive students who value quality of life as much as a quality education. What would they want to know? What would they want to see?
After research and contemplation, we came up with an interactive campus tour with customizable components so prospective students could visualize their dreams by selecting their area of study and the features of campus life which mean the most to them.
Given the priority of showcasing the University as a beautiful, yet modern location, we featured well-executed photography of the campus and student life prominently throughout the tour.
To get started, prospective students can select “show me around” or “build a custom tour.” To build their own tour, they are presented with a set of questions about their social and academic interests. They then are invited to start their tour and visualize what their UNR experience might look like. Users are able to edit and update their choices at any point during the tour. Keeping the focus on content and encouraging users to sign up for a walking tour ensures a directed goal for the site. To promote ongoing awareness of the interactive campus tour, students are encouraged to share their experience with friends across their social networks.