The Noble Studios Philosophy: Let’s Be Better Every Day

At the heart of Noble Studios lies a powerful philosophy: “Let’s Be Better Every Day.” This mantra isn’t just a catchy phrase; it’s a deeply ingrained ethos that shapes every aspect of Noble’s culture and operations. 

To understand the full impact of this philosophy, we need to journey back to its roots long before Noble Studios came into existence.

The Seeds of a Philosophy

Every great philosophy has its roots in personal experience, and ours began with our co-founders’ shared passion for growth and learning. Both Season and Jarrod Lopiccolo grew up wanting to create something bigger than themselves and make a meaningful impact on the world.

Season’s heart for servant leadership shaped her early path. With dreams of joining the military, she sought ways to serve others while constantly growing herself. Her journey led her to Chile, where she embraced a new culture and language, discovering that true growth comes from immersing yourself in experiences that challenge your perspective and open your heart to new possibilities.

Jarrod found his own path to growth through similar cultural immersion. Living in Italy without speaking the language, he discovered one of life’s most valuable lessons: the power of listening. Through this experience, he learned that genuine connections come from being curious about others and truly hearing their stories rather than waiting to share your own.

“When you listen, that’s the fastest you can make a friend,” Jarrod often shares when reflecting on this transformative time. This simple truth would become fundamental to how we build relationships at Noble Studios.

These personal journeys of growth and discovery would eventually intertwine to create something special. As Season and Jarrod founded Noble Studios together, their shared commitment to continuous learning and meaningful connection would become the heartbeat of our company culture. 

From Personal Growth to Business Philosophy

The digital landscape of the early 2000s moved at breakneck speed. As Noble Studios grew in an era when Flash website development dominated the web, Season and Jarrod recognized that technical skills had a short shelf life. What worked brilliantly one year often became obsolete the next.

“What we knew one year, we couldn’t use the next year. It would just be more of a foundation to build off of,” Season explains. “That’s why we recognized adaptation was critical and began operating on a 30% learning curve. We needed to acquire that much new knowledge each year to stay ahead.”

With a growing team and expanding client roster, Noble Studios faced an accelerating pace of change. Having a commitment to continuous learning evolved into something more meaningful: success. 

Yet as the company flourished, Season and Jarrod recognized that their greatest achievements came when everyone – team members, clients and partners – grew together. They wanted to create more than just success – they wanted to build a culture of shared growth. 

This vision crystallized into a simple yet powerful philosophy: “Let’s Be Better Every Day.”

Putting Philosophy into Practice

Living out the “Let’s Be Better Every Day” philosophy means creating opportunities for growth in everything we do. We believe every interaction holds the potential for learning, innovation and meaningful connection. This commitment to collective improvement takes shape in several key ways:

• Hiring Strategy: Noble Studios builds teams where diverse talents complement each other. By bringing together people with different strengths, perspectives and backgrounds, we create a rich environment that sparks innovation and new ideas.
• Continuous Learning: Team members embrace what we call ‘Inspire Continuous Curiosity’ – questioning the status quo, always asking ‘why’ and ‘what if.’ This isn’t limited to formal training; it includes nurturing innovative thinking through knowledge sharing with peers, clients, partners and even competitors.
• Embracing Challenges: Obstacles are viewed as opportunities for problem-solving and innovation instead of roadblocks. Noble’s ‘Yes-ble’ mindset means finding creative solutions and making things happen, even when faced with seemingly impossible tasks.
• Positive Transitions: At the heart of every relationship – whether with team members, clients or partners – lies a simple question: “Are we both better for having known each other?” This perspective shapes how we build and value every connection, focusing on mutual growth and lasting impact.
• Daily Commitment: The “every day” part of our philosophy is about mindful progress over constant motion. Some days that means putting your foot on the gas for big achievements. Other days it means easing up and taking time to reflect, recharge and celebrate small wins. This balanced approach recognizes that sustainable growth requires action AND rest.
• Open Invitation: The ‘Let’s’ in our philosophy embodies our ‘Weeeeeeeeeee!’ culture – it’s a humble invitation that extends beyond our walls. We celebrate collective successes because they’re ‘our’ successes, checking our egos at the door and creating an environment where everyone contributes to and benefits from collective growth.

The Impact on Company Culture

This culture-first approach has earned Noble Studios recognition both for its workplace environment and business impact, including being named one of AdAge’s Best Places to Work and receiving Inc.’s Best in Business award. 

But more importantly than accolades, it’s created an environment where our ‘No Bull and Kind’ approach thrives. Team members connect through genuine feedback focused on helping each other grow. Being kind means caring enough to be real, even when it’s hard – because if we’re not stepping on each other’s toes occasionally we’re not close enough as a team.

The “Let’s Be Better Every Day” mindset extends beyond professional development. It encourages personal growth, fosters empathy and promotes the idea that wisdom can come from unexpected sources. Here’s how we bring this purpose to life:

• Noble Pulse Survey: We actively seek feedback through weekly team member surveys to evolve our culture and support systems. This constant dialogue ensures we’re growing in the right direction and addressing team needs in real-time.
• Recognition Programs: Through our Be Better of the Month/Year awards and the Noble Piece Prize, we celebrate team members who push boundaries and raise standards. These programs don’t just recognize achievement – they inspire everyone to strive for excellence and innovation.
• All the Better: Through our “All the Better” program, we invest in the complete wellbeing of our team members through initiatives that support their health, growth and balance:
  • Total Wellness Support: By covering 100% of medical premiums for employees and families while providing wellness education and gym reimbursements, we invest in our team’s complete well-being. This comprehensive approach ensures everyone has the support they need to bring their best selves to work.
  • International Exchange Program: Our team members gain fresh perspectives through immersive experiences between our US and UK offices. This cultural exchange not only broadens professional horizons but also deepens our ability to create meaningful connections across borders.
  • Hibernation Time: Like other wild bears our team needs time to hibernate. That’s why we implement two complete agency-wide shutdowns each year, giving everyone dedicated time to disconnect, reboot and return energized. We recognize that true growth requires balancing intense periods of work with genuine rest.
• Noble Deeds: Through our Noble Deeds program, we’ve provided over $2 million in pro bono services to non-profits since 2013, earning recognition from Reno’s Mayor, who proclaimed April 10th as Noble Deeds Day. This initiative demonstrates how being better extends beyond our walls to lift up our entire community.

A Philosophy for the Future

Want to know what drives Noble Studios forward? It’s 1,440 minutes of opportunity every day to be better. Looking ahead to our next decade – that’s 3,650 days of continuous improvement – we’re pursuing a clear vision: to create valuable personal experiences through creative digital performance marketing. The power of this vision lies not just in the work we produce but in how we produce it together.

Picture our future: A team member brings fresh insights from their UK exchange experience. A client celebrates a breakthrough campaign. A non-profit partner expands their community impact through Noble Deeds. These aren’t just milestones – they’re daily opportunities to learn, grow and improve together.

This philosophy has transformed us from a small startup to an international agency, and we’re just getting started. Ready to grow with us? Whether you’re a potential client looking to create meaningful digital experiences or a talented professional eager to accelerate your career, let’s be better every day together. The possibilities are limitless.

See our open positions to join our journey.

Want a digital partner who’s invested in your growth? Let’s talk about making better happen.