Skip to main content

Be Better Blog

Company News

Noble Studios Welcomes Filoli as Newest Client

June 27, 2024

Filoli Noble Studios partnership

Noble Studios is thrilled to announce our partnership with Filoli, a historic estate and botanical garden located on the San Francisco Peninsula. This collaboration brings together our digital expertise in travel and tourism marketing with the property’s rich heritage to enhance the visitor experience and broaden its appeal.

Susan O’Sullivan, Chief External Relations Officer at Filoli, shares our enthusiasm: “Noble Studios’ track record in destination marketing and their genuine appreciation for what makes Filoli special made them the ideal partner for us. We’re excited to work with their team to share our stories and experiences with a broader, more diverse audience.”

A Hands on Immersive Experience

Filoli is not your typical museum. 

Unlike traditional museums, they encourage a tactile, sensory-rich exploration of its grounds and historic mansion. The unique “no velvet ropes” approach, offers a truly immersive experience where visitors can engage directly with history and nature.

This unique approach to preservation and presentation makes Filoli more than just a tourist attraction. It’s a place of learning, reflection and inspiration, offering something new with every visit.

Inside the historic mansion, captivating displays bring the estate’s rich history to life, allowing visitors to step back in time and experience the grandeur of early 20th-century California.

Filoli’s grounds transform with the seasons, offering a constantly evolving experience:

  • Spring brings a burst of colorful blooms in the meticulously maintained gardens
  • Summer features outdoor concerts and events on their picturesque grounds
  • Fall showcases stunning foliage and harvest-themed displays
  • Winter offers a magical holiday experience with festive decorations and special events

“We first encountered Filoli during our immersion trip to the San Francisco Peninsula,” says Jarrod Lopiccolo, CEO of Noble Studios. “The moment we stepped onto the grounds, we knew this was a special place. It felt like stepping into another world – a serene oasis amidst the bustling Bay Area. Filoli’s commitment to storytelling, inclusion and creating transformative experiences aligns perfectly with our values at Noble.”

What sets Filoli apart is its ability to create a sense of personal transformation for visitors. As you wander through the estate, you’re not just observing history – you’re living it. The peaceful gardens, the stately mansion and the knowledgeable staff all contribute to an experience that’s both educational and emotionally impactful.

filoli immersions trip

Our Strategic Approach

Our partnership aims to increase awareness of Filoli and position it as a must-visit destination in the Bay Area. We’re focusing on boosting ticket sales, particularly during off-peak times, and attracting a more diverse audience to experience this urban oasis.

To achieve these goals, Noble Studios will provide a comprehensive range of digital services:

  • Paid Media Management: We’ll develop and implement targeted advertising campaigns across various digital platforms to reach new audiences and drive ticket sales.
  • Creative Services: Our team will craft compelling campaign concepts and produce engaging content that captures the essence of Filoli’s unique offerings.
  • UX Improvements and Content Recommendations: Our experts will analyze user behavior and provide data-driven recommendations to optimize the digital journey for potential visitors.
  • Platform Transition: We’ll manage the replatforming of their website, ensuring a smooth transition that maintains site integrity while improving backend management capabilities.

We’re particularly excited about providing creative support for Filoli’s diverse calendar of events, each designed to highlight different aspects of this remarkable estate. From family-friendly Halloween celebrations that bring a twist to the historic grounds, to dazzling holiday light displays that transform the property into a winter wonderland, there’s always something new to experience. Summer evenings come alive with outdoor concerts and theatrical performances, taking full advantage of the estate’s beautiful setting and pleasant weather.

Looking Ahead: The Trolls are Coming!

Looking ahead to 2025, we’ll be helping to promote a major installation that promises to captivate visitors of all ages. Filoli will be hosting a collection of large wooden troll sculptures created by renowned Danish artist Thomas Dambo. These whimsical, folklore-inspired creations will be thoughtfully placed throughout the estate’s grounds, creating an enchanting scavenger hunt-like experience for visitors.

This installation not only adds a new layer of wonder to Filoli’s already impressive offerings but also aligns with the estate’s commitment to blending art, nature and history in innovative ways. Our team is thrilled to be part of promoting this unique event, which we believe will draw both local and out-of-state visitors, further establishing Filoli as a premier destination in the Bay Area.

Building on Regional Expertise

This partnership builds on our existing work in the San Francisco Peninsula region, allowing us to create synergies that will benefit both Filoli and the broader destination marketing efforts in the area.

Stay tuned for updates as we embark on this exciting journey with Filoli. We invite you to visit to learn more about this extraordinary destination and plan your visit to experience the magic for yourself.

Up Next