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Noble Studios Launches “Do You RNO?” Marketing Campaign for the Reno-Tahoe International Airport

February 8, 2019

Best Airport Marketing Campaign
Noble Studios, a Nevada-based creative digital performance marketing agency, and Reno-Tahoe Airport Authority (RTAA) launched a new airport marketing campaign titled “Do You RNO?” this month. With unprecedented economic growth and new residents moving to the region, RTAA wants to ensure travelers realize the abundant nonstop and one-stop options, hear about airport improvements and avoid the misperception that they must travel to another airport. The goal of the campaign is to increase awareness around the abundant flight options available to travelers in the region as well as how easy and stress-free travel can be when you #flyRNO.

Already one of the more robust airports in the country, the marketing campaign is geared toward creating more air service to the region. After all, a healthy airport is important to the region’s economic well-being. Every year, visitors to Reno-Tahoe International Airport (RNO) generate a total annual economic annual impact of $3.1 billion, making Reno-Tahoe the 63rd busiest commercial airport in the nation.

“Targeting potential air travelers in the Reno Tahoe area is critically important to maintain robust air service to our region,” explained Michael Thomas, Chief Marketing Officer at Noble Studios. “We are excited to help market such an economic driver for our state. Strong air service powers tourism and economic development. We are uniquely qualified to leverage creative digital performance strategy to inform leisure and business travelers of RNO’s many great air-travel options.”

Noble is growing awareness for air travel into and out of the region using various platforms including Facebook, Google Marketing Platform, Google Ads, YouTube and Spotify, as well as billboards. The airport marketing campaign will utilize advanced intent-based audience targeting to get the right ads to the right audience at just the right time.

Knowing this unique approach to targeting, our creative team crafted funky, playful ads to appeal to each distinct audience. The campaign feels fun, friendly and approachable–just like the airport and the city as a whole. The campaign features vibrant designs and fun, fresh messages that are filled with non-stop personality.

Noble Studios was selected by the Reno-Tahoe Airport Authority, which serves approximately 4.1 million passengers per year, through a competitive RFP process based on the firm’s expertise in the hospitality and tourism industry and the digital marketing experience required for the airport marketing assignment.

As the digital agency of record for The Islands of Tahiti, Santa Monica, Travel Nevada, the Reno Sparks Convention and Visitors Authority and Lake Tahoe Visitors Authority, Noble Studios’ travel and tourism expertise is in high demand. Noble Studios has a passion for travel that’s in the agency’s blood. This passion drives employees to explore “creative digital” solutions, leading to outside-the-box thinking and resulting in the execution of award-winning marketing campaigns.

Interested in working with our team? Contact us.

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