Noble Studios Launches Grand Sierra Resort and Casino’s New Website
Over the past eight years, GSR has undergone more than $200 million in renovations and upgrades, creating the premier travel destination for visitors to Reno Tahoe. The resort is home to nearly 2,000 newly-renovated guest rooms and a long list of amenities that support its claim as the number one entertainment destination in the region including the impressive yet intimate, 2,700-seat Grand Theatre and the lavish, 25,000 square-foot LEX Nightclub. The resort also proudly features northern Nevada’s largest race and sports book, a plush spa, a well-appointed year-round resort pool and fire pit experience as well as a number of dining options including the region’s only celebrity chef restaurant, Charlie Palmer Steak and Lounge. Further, the property’s ongoing renovations have included an all-new casino floor, updates to its exterior and delivering top-service experiences for guests.
The new website design enables visitors to more easily plan, book and experience these world-class property amenities, and offers a user-friendly mobile experience that allows consumers to explore content on their hand-held devices. This feature was critical given that six out of 10 visitors now visit the site from their mobile devices.
The site features extensive content providing an overview of the full list of resort amenities available to distinct customer segments including players, leisure travelers, families, local residents, and group and meeting planners.
“Our new website was carefully crafted to provide a user experience that parallels the guest experience found at Grand Sierra Resort,” said Shannon Keel, general manager of GSR. “Created through a combined effort of our team of digital marketing experts and the team at Noble Studios, the site also further enhances our ability to increase and better service our marketing and sales efforts.”
While invisible to the site visitor, a complex technical integration on the site allows multiple property operation systems to seamlessly work together. This ensures that visitors have the most up-to-date information on entertainment, promotions and updates to enhance their current or upcoming stay.
“This new website is a digital extension of the resort’s distinctive brand and gives the user a digital taste of what the actual experience is like,” said B.C. LeDoux, Noble Studios Chief Creative Officer and Partner. “Competition to engage the leisure traveler is fierce. We have to connect with potential visitors first before we can hope to get them to convert. The new site is designed to intrigue and engage.”
The WordPress CMS built website also enables the GSR marketing team to make easy updates and avoid entering information in duplicate places. The flexible and scalable platform will accommodate future digital initiatives and keep pace with the continued investment taking place at the resort.
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