Paid Search Marketing Services
Audience, Keyword & Competitive Research
Before launching any paid search marketing campaign, we conduct in depth audience reviews, keyword discovery and competitive research. We’re able to create a paid search marketing roadmap on how to most effectively target your audiences that integrates with all of your marketing tactics and business goals. We’ll use this roadmap to inform your paid search marketing campaign, and continually conduct ROI analysis so you know you’re getting the biggest bang for your buck.
Got all sorts of audiences? No problem – see how we leveraged advanced targeting techniques to segment six unique audiences for Reno-Tahoe International Airport.
Search Engine Marketing (SEM) Audits
Before any long adventure, you have to look under the hood and assess the condition of your engine. That’s exactly what we do with search engine marketing audits to reveal how your previous campaigns have performed so we can determine which keywords and channels yield the most potential for traffic and conversions.
We use this extensive assessment of your existing paid search activities to inform your paid search marketing strategy.
Paid search marketing involves bidding for ad space and specific high-converting keywords on the SERP. If you really want your ad up top on the SERP, you have to manage bidding in real time so you aren’t knocked off by a competitor.
As part of our mission to be better every day, we are tenacious and never give up in our pursuit to deliver the strongest results for your business that reach all of your key performance indicators (KPIs).
You have conversion goals, and we have the tools to track them using advanced conversion tracking software such as HubSpot CRM and other leading analytical platforms. Through conversion tracking, we monitor engagement metrics and your customers’ paths to conversion that tell us what’s working and what’s not, so our team can help you optimize the customer experience. We ensure your key performance indicators (KPIs) are maintained while always keeping an eye for more opportunities to expand your market influence.
Conversion Rate Optimization
You don’t know what you don’t test — and testing is in our blood. Through conversion rate optimization (CRO) and experimentation, we’re able to continually monitor and improve the performance of your paid search marketing campaigns in real time.
CRO also enables another level of personalization to your paid search campaigns. We’re able to test the performance of various copy and design elements with specific audience segments, and swap them in and out with what performs best.
Every paid search marketing campaign is unique and so should your reporting. We create custom reports that lay out your campaign from a holistic view so you can see the impact of every aspect of your campaign.
Whether weekly, monthly or quarterly, we will sit down and discuss with you how your paid search marketing campaign is going. These assessments help you be aware of the changes being made, as well as highlight what changes to the paid search landscape are happening so we can plan accordingly.
Paid Search Case Studies