Better B2B Digital Marketing
We’re an award-winning creative digital performance marketing agency that helps B2B companies turn lead gen and conversion rate woes into sales opportunities and qualified lead WOAHs! Unlike your traditional B2B digital marketing agency, we combine strategic planning and data analysis with stunning creative and cutting edge technological expertise to fully enable clients with the digital marketing strategies and tools required to thrive in this increasingly competitive environment.
What is B2B Digital Marketing?
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the promotion and sale of one company’s product or service to another company. B2B digital marketing techniques rely on the same core principles as business-to-consumer (B2C) digital marketing, but require several modifications due to the unique nature and characteristics of the B2B industry. Although, there is certainly some overlap between these two marketing strategies and techniques, there are several key differences that can either make or break your overall marketing campaign.
In general, B2B audiences are tech savvy, accustomed to being bombarded with information, and are short on time. And while consumers often choose products based not only on price but on popularity, status, and other emotional triggers; B2B buyers tend to make purchase decisions in a more logical manner with the input of multiple decision makers and influencers. In addition, purchase decisions often take months to complete and involve multiple brand touch points.
In general, we see B2B digital marketing as being unique from B2C marketing in the following ways:
- Focuses on educating prospects and building long term relationships.
- Involves multiple stakeholders that each have unique needs.
- Has a longer sales cycle that requires multiple touch points.
- Targets smaller niche audiences throughout multiple stages of the buyer’s journey.
- Needs to create trust and build a personal relationship through marketing communications.
B2B Marketing Strategy That Drives Growth
Nobody ever said growing your business was going to be easy, and nobody ever accomplished their goals alone. With the right business-to-business (B2B) digital marketing partner and strategy, you can gain the momentum you seek to reach new heights with your business.
Noble Studios is a top-rated B2B digital marketing agency listed among the top 1 percent of B2B marketing service providers worldwide. Because when it comes to B2B marketing, it’s better to be Noble.