How AI is Changing Digital Marketing

In 2019, “data-driven” should be more than just a buzzword. But a recent infographic by Koeppel Direct shows that the average business isn’t up to snuff. According to a recent study, “80% of the world’s data is unstructured and 87% of marketers say data is their company’s most underutilized asset.” That’s where artificial intelligence comes in.

AI can be used to provide more reliable data at a lower cost and in real time while minimizing human effort. Let’s get one thing clear. AI isn’t replacing the human touch. By optimizing mundane or time-consuming tasks, artificial intelligence is bringing efficiencies to the marketing world. It allows the human touch to make more of an impact.

At Noble, we like to say we are data-informed rather than data-driven. Data is directional, not the end-all-be-all of decision making. And AI technology allows us to spend less time organizing data and more time using that data to think about the “why” behind user intent. This thoughtful analysis is what will uncover the key insight leading to a true, personalized digital experience.

For more information on how consumers welcome AI-driven personalization, check out this article from Media Post. Or take in the highlights from the Koeppel Direct infographic below.

A Marketer's Guide to Artificial Intelligence in 2019