5 Best Practices for a Mobile-Friendly Travel Landing Page Design
The buyer’s journey doesn’t end with an ad click. In actuality, the actions that provide real value to a company always happen post-click, when a person lands on your website. So ensuring that the landing page experience for your potential customers is seamless and engaging is key to a campaign’s success.
[headline section=”think”]”Research shows that when choosing a brand to travel with, an easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.”[/headline]
Think With Google
And today, more than ever, making sure the landing page is mobile-friendly is key. A 2017 study by Phocuswright and Google found that “48 percent of mobile users in the U.S. are comfortable researching, planning, and booking an entire trip to a new travel destination using only their smartphone.” So what are the best practices? According to Google, there are five principles of designing effective travel landing pages for mobile:
- The site should load in under 3 seconds.
- Promote benefits with a custom-oriented value proposition.
- Include a clear and prominent call to action.
- Make the most of the above-the-fold content.
- Customize page to create a personalized user experience.
For a full list of ways to create effective mobile landing pages for travel marketers, check out this article by Think With Google.