Noble Studios is “SLO” Excited About Newest Destination Client, The City of San Luis Obispo

Noble Studios, a leading international travel and tourism digital marketing agency has been selected as the new agency of record for the City of San Luis Obispo’s (SLO) Tourism Business Improvement District (TBID). After numerous competitive qualification rounds, Noble, in partnership with Destination Counsellors International (DCI)–a renowned public relations firm specializing in marketing places--won the account for fiscal years 20/21 and 21/22. Molly Cano, Tourism Manager at City of San Luis Obispo, is thrilled about this budding partnership, “We’re really excited to be working with Noble and DCI,” she said. “They’re both creative, innovative and experienced agencies that we truly see as an extension of our team, which is exactly the kind of partnership we envisioned to help us through this critical COVID-19 reopening and recovery.” Immediately, Noble and DCI are developing a “#SLOready” phased recovery campaign to assist the reopening of San Luis Obispo. Over the course of the contract, the agencies will be responsible for boosting destination brand awareness and visitation through brand strategy and creative development, SEO strategies, website development, paid media strategy and management, social media content, influencer partnerships, public relations and more. Chief Creative Officer and Partner, B.C. LeDoux is excited to bring SLO into the Noble family, “Our team has a personal passion for SLO, so this partnership and the ability to help them welcome tourists back means the world to us,” he said. “It will be a delicate dance, figuring out the right strategies, messaging and tactics as openings and closings fluctuate, but we’ll stay nimble for one of the most special communities on the West Coast.” Over the past few months, as the COVID-19 pandemic has dramatically impacted the travel industry, Noble has collaborated closely with destination clients (e.g., Yosemite Mariposa County, Tahiti Tourisme, Tahoe South, Visit Newport Beach, Travel Nevada and more) to tirelessly reimagine digital marketing strategies and messaging to connect with travel audiences in an empathetically driven way. If you think Noble Studios can make a difference with digital marketing strategies for your destination in this unprecedented time, reach out to our team directly and let’s chat.