At the Intersection of Work and Play
What if filling out complicated forms could be transformed into an interactive experience? That’s the approach Noble took for Elance, a site that brings together freelance artists and writers with clients looking to hire them. What resulted was a visual experience built to encourage users to post jobs and connect with the right person for their project.
From this thinking, the “Freelance Hiring Calculator” was born.
Instead of a long, drawn-out HTML form that might cause users to abandon the effort quickly, we conceived a visual journey that told a story while educating users along the way. Game-like in its feel, the hiring calculator starts by asking what sort of work the potential customer needs done. It then walks them through a series of questions featuring colorful drop-down menus, selectable bubbles and sliders that allow the user to set their budget and timeline. Along the way, facts about Elance and its pool of talented creative are sprinkled throughout the journey.