YouTube Social Campaign
Millenials just aren’t buying cars like their predecessors.
In fact, the share of new cars purchased by 18-34 year-olds dropped 30 percent in the last five years, according to Edmunds.com. With this sobering information in hand, Ford Motor Company knew a fresh approach was needed to attract this audience.
When Ford released the 2013 Ford Fusion + Hybrid, the car company sought to create a buzz in the marketplace.
Armed with engaging video content, Ford sought a visual way for people to interact and have a conversation about the Fusion. People were invited to “tell the world what you think” about the new hybrid.
Noble Studios made these comments visual in an interactive cloud and map view based on the volume of comments and keywords. These popular terms were highlighted within the map to show how different regions of the United States were describing their Ford Fusion experience. These comments were shared in an interactive cloud view or map view based on number of comments and keywords.
Bostonians thought the Ford Fusion was #wicked, while California cruisers thought the Fusion was #cool and, apparently, Midwesterners say #awesome a lot.
Consumers love to talk and be heard, and this Ford Fusion application gave them the platform to do just that. #fordfusionshiftedourgears