Choose Your Own Adventure
- Information Architecture
With a small but driven student population and a jaw-droppingly gorgeous Southern campus, Queens University of Charlotte needed a way to put itself on the radar of prospective students while competing in a crowded space traditionally owned by larger colleges.
Situated just outside of downtown Charlotte, North Carolina, Queens is a private school with fewer than 2,500 students and strong student development programs. In a world dominated by big public institutions with tens of thousands of students, Queens positions itself as the quieter, smarter alternative for a rich, quality education. Although a majority of Queens students are from the region, only about 30 percent of prospective students know about the school.
The client wanted to showcase not only the diversity and opportunity of the school, but the proximity to Charlotte’s attractions and the school’s internship opportunities and travel abroad program.
At Noble, we put ourselves in the role of high school juniors and seniors faced with the daunting task of picking the right college. We immediately knew that if a student couldn’t visualize themselves walking around the campus, meeting up with friends while studying under a large, shady oak tree, chances were slim that school would make the cut.
Our job was to make it dead simple for students to see themselves at Queens. From this line of thinking, the “Welcome to Queens” interactive tour was born.
The fully-responsive tour allows users to “choose their own adventure” by picking from the school’s areas of study and extracurricular interests to see what life is like for students with specific majors.