Leading Visitors to the Heart of the City
Chances are, if you find yourself in San Francisco, you’ll end up in Union Square at some point.
Union Square is the retail and cultural hub of San Francisco, boosting the city’s largest collection of luxury, department and boutique shopping. So many businesses packed into a small area can be confusing to first-time and longtime visitors. Some clarity and guidance was called for.
We developed Union Square’s new site to enhance user experience and better track site performance. Before the site was built, Union Square was unable to project or analyze its measurable goals. The Square wanted to measure website traffic, visitor flow, the impact of social media and other key performance indicators. The site also needed to be optimized for mobile users. Now mobile users can find a business in Union Square based on what’s nearby.